One simple rule in selling something on the website is that you should not force your clients/users to click through many WebPages before they reach the "Buy" or "Download" button. It is never promote, leaves a bitter taste in some visitors' mouth, and drives off others. Sure, you may make people to buy the product after they read it all, but you are also convincing others that you're the sort of person they don't want to do business with. A site is differing from a "live" salesman. People can leave any time during your sales pitch. And they do. Mostly people visit a website to buy something is not there to read a long exposition. They are there to get a product. Delaying that purchase can only hurt your business. When I say that you require to giving a product page with a detailed clarification about your product, I don't mean that you have to force everyone to read that detailed clarification /description before they can buy. Always offer a shortcut to the order form for your visitors.
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